Trade Mastermind: Trade Secrets Podcast

Coffee with Crocket Ep 2: Leads That Work – Real Stories, Real Results (Part 2)

Back by demand—Episode 2 of Coffee with Crocket continues our laser focus on the lifeblood of every trades business: leads.
In this follow-up edition, host Matt Crocket sits down with more Trade Mastermind clients who are in the trenches and winning. These are real stories from business owners who’ve stopped relying on luck and started building lead systems that deliver results—day in, day out.
📈 Expect no-nonsense conversations on:
What’s working right now in lead generation for trades
How real business owners are getting leads without wasting cash
The difference between leads that close and ones that clog your pipeline
Honest testimonials about the impact of marketing, SEO, and word-of-mouth
How the best are staying ahead in today’s competitive trades landscape
Whether you're generating leads through your website, Google ads, or the power of your brand—this episode is your reality check and results playbook.
Crocket keeps it grounded, real, and actionable. So grab your brew and tune in to hear how real tradespeople are fuelling growth, one quality lead at a time.

7-Figure Sales Mastery with Joseph Valente: From Follow-Up to Final Close

In this powerhouse episode of Coffee with Crocket, we hand the mic to Trade Mastermind CEO and BBC Apprentice Winner, Joseph Valente, as he delivers his 7-Figure Sales Training to over 500 trades business owners in a packed, high-energy session.
This is your exclusive backstage pass to a no-fluff, straight-talking masterclass on how to close more jobs, build an unstoppable sales machine, and finally turn your trade business into a scalable, sellable asset.
🔥 In this episode, Joseph reveals:
The real reason you're not closing jobs after the quote
How to master the art of the follow-up with a proven 7-touch strategy
Step-by-step on closing in the home—without dropping your prices
What makes a great trades sales rep—and how to recruit, train, and lead a winning team
How he scaled from sole trader to £1M+ monthly sales—and how you can too
If you’re a plumber, electrician, or builder still pricing jobs and waiting for a callback—stop hoping and start selling. This episode is your blueprint for sales domination in the trades.
Hit play and let Joseph show you how to sell like a CEO, not a contractor.

The Sales System That Built a Business Empire – with Joseph Valente | Trade Secrets

In this episode, Joseph Valente breaks down the complete sales journey—from solo selling to building teams and scaling revenue. He shares why confidence is the core of success, how to build a repeatable sales system, and the path from salesperson to leader to strategist. Joseph dives into objection handling, team building, and simplifying offers for growth—offering practical insights for anyone serious about scaling their business through sales.
Want to learn more?
🎯 Register free now → https://bit.ly/18thJune7-FigureSalesWhatsapp
 

From One-Man Band to £600K Business: How Trade Mastermind Transformed Our Lives | Trade Secrets

In this episode of the, Liam sits down with Bryn from XL Heat Solutions to uncover the raw truth about what it’s really like to go from struggling one-man band to running a fast-growing, systemised trade business.
 
🔧 Bryn opens up about the challenges of being stuck at £83K a year for nearly a decade — and how, after joining Trade Mastermind, he scaled to £600K turnover in just 18 months.
💬 Expect real talk on: Cash flow nightmares & how to fix them Pricing mistakes that nearly killed the business Getting off the tools and building a real team T
he power of sales, CRM systems & business mindset Why mentorship & community changed everything
How Trade Mastermind helped him reclaim his time, confidence, and income Whether you're a plumber, heating engineer, or a growing trade business owner — this episode is packed with honest lessons, relatable laughs, and serious inspiration.
🎯 Like, comment, and subscribe if you're ready to scale your trade business.
💻 Learn more at: www.trademastermind.co.uk

From £300K to £3M: Chris Sadler’s Journey to Award-Winning Installer | Trade Mastermind Podcast

In this episode of the Trade Mastermind Podcast, Joseph Valente sits down with Chris Sadler — fresh off winning the Which? Renewables UK Installer of the Year award — an incredible achievement, especially considering he didn't even apply for the honour!
Chris shares his inspiring story of how he scaled his renewables business from £300K to over £3 million a year with the help of Trade Mastermind’s training and mentorship.
They dive deep into: How Chris grew his business 10X with the right support and strategy. His reaction to being invited and winning one of the most prestigious awards in the renewables industry.
The challenges and wins along the way as a Trade Mastermind success story. His advice for trades business owners looking to level up.
Don’t miss this powerhouse episode full of insights, inspiration, and proof that with the right tools and mindset, anything is possible.
👉 Subscribe for more success stories and business growth tips for trades entrepreneurs.
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@TradeMastermind
Scale your business with us: www.trademastermind.co.uk 

Why £100k Revenue Is NOT Enough For Your Business! | Trade Secrets Podcast

In this episode, Joseph Valente breaks down EXACTLY what’s holding most trade business owners back—and how to fix it. 💼 If you’re tired of being stuck working IN your business instead of ON it, this one’s for you.
Here’s what we’re covering:📈 Big Goals for 2025 – Stop thinking small. It’s time to level up and dominate your market.🏷️ Brand Like a Boss – Stand out, attract premium clients, and charge what you’re worth.💰 Turnover vs. Profit – Why most people get this wrong and how you can use turnover as your growth engine.🎯 Sales-Driven Mindset – Learn how to create predictable revenue and scale fast.🛠️ Break Bad Habits – Overcome mindset blocks that are keeping you stuck.🎓 Invest in Yourself – The ONE thing every successful entrepreneur does (hint: it’s education).
💥 Real talk: If you’re not growing, you’re dying. Stop waiting for opportunities to find you—create them. Let’s get to work.
🚀 Subscribe to the Trade Mastermind Podcast NOW and start scaling your business like a pro.
#TradeBusiness #LevelUp #SalesGrowth #Branding #Entrepreneurship #BusinessMindset

7 Must-Read Books to Skyrocket Your Trades Business to 7 & 8 Figures! 🚀

https://bit.ly/TSPLGLP
- Press the link to Book on to one of our FREE Discovery Days and learn how to scale your business
In this video, Joseph Valente shares 7 life-changing books that helped me grow my trades business from 6 to 7 to 8 figures! 📚💼
These books transformed my mindset, boosted my motivation, and taught me to believe in myself. Learn how to overcome imposter syndrome, take massive action, craft irresistible offers, and confidently handle sales—even when you expect a "no." Watch now and explode your business! 🚀
- Secret of the Millionaire Mind (T. Harv Eker)
- 10 X Rule (Grant Cardone)
- $100 Million Offer (Alex Hormozi)
- Go for No! (Richard Fenton)
- Expelled from The Classroom to Billionaire Boardroom (Joseph Valente)
- Ready Fire Aim (Michael Masterson)
- Rocket Fuel (Gino Wickman)
 
#BusinessGrowth #TradesSuccess #mindsetmatters
 
Scale your business with us: www.trademastermind.co.uk

The TRUTH About Making Money In The Green Energy Industry!

Simy from Be Eco Brilliant shares how Trade Mastermind has boosted her family business, which focuses on eco-funding and solar energy solutions, particularly insulation for low-income households. Through structured training, Simy has gained valuable, actionable insights that have not only enhanced her business strategies but also improved her outlook and commitment. She emphasizes the importance of proactive learning and applying strategies immediately for growth. The academy's supportive community and versatile knowledge are transformative, making Trade Mastermind highly recommended for business owners across sectors.

Brett's 60 Day Academy Challenge SOLAR Success Story!

Brett from Apex Energy shares how their new solar business is benefiting from their recent involvement in the Academy. After two months in, Apex Energy, specialising in solar PV, battery storage, and heat pumps, is already seeing progress in internal systems and process management. Although new to the solar market, they’re focusing on quickly implementing Academy insights to boost momentum.
 
Brett also highlights the value of traveling from Newcastle for training and is eager to track long-term growth in renewable energy. By sharing experiences, Apex Energy is building a supportive community and embracing continuous learning, networking, and sustainable expansion.
 
Book free seat at one of our discovery days - https://bit.ly/NWYLP
 
Scale your business with us: www.trademastermind.co.uk

Dave's 2024 Success Story with Trade Mastermind Academy

Dave from SMD Heating and Renewables shares his success story with Trade Mastermind Academy, highlighting how it drove major growth and a smooth expansion into renewables. Since joining in May, Dave’s job volume skyrocketed from 16 annually to a steady 4-5 jobs per week.
 
The academy’s expert support, structured resources, and custom branding—from professional brochures to branded van designs—have transformed his customer interactions, boosting both visibility and positive feedback. In just a few months, Trade Mastermind’s training modules and dedicated account managers have provided Dave with the tools to strengthen his business, adapt to industry trends, and set the stage for continued growth in renewable energy.
 
Book a free seat at one of our Discovery Days and grow your business just like Dave -https://bit.ly/NWYLP